So Pure now offers a complete range of styling and finishing products with perfect hold that achieve a long lasting natural look. Completely new is the exclusive use of natural fixatives as styling aids. Essential oils provide the pleasant natural fruity aroma.
The Keune Laboratories are the first with a range of styling products free from artificial polymers. All the products in the So Pure Styling range are suitable for all hair types and styles and have a natural fruity aroma of orange/palmerosa (light orange/citrus)
So Pure Air Foam
So Pure Air Foam smoothes the hair and controls frizz during blow-drying. So Pure Air Foam defines the curl when hair is air-dried. Hold: Soft.
So Pure Curl Enhancer
So Pure Curl Enhancer – Lightweight curl cream enriched with organic essential oils and Argan oil.
So Pure Curl Enhancer creates springy curls and adds definition to naturally wavy, curly or permed hair.
So Pure Defrizz Serum
So Pure Defrizz Serum – A serum enriched with natural organic essential oils and Argan oil. Smoothes the hair and controls frizz during blow-drying.
So Pure Defrizz Serum defines the curl when the hair is air-dried. Seals in moisture and adds intense shine to straight hair. Apply a small amount before, during or after styling.
So Pure Modulation Gel
So Pure Modulation Gel – Ultra strong styling gel enriched with organic essential oils and Argan oil. For wet or dry styling, provides body , volume and shine.
So Pure Molding Mud
So Pure Molding Mud – Restylable sculpting mud enriched with organic essential oils, Argan oil and Shea butter. Provide long lasting hold for short to medium length hair. Designed to create texture, volume and movement with a semi matte finish.
So Pure Star Shaper
So Pure Star Shaper – Styling cream enriched with natural organic oils, and Argan oil. Corn starch provides flexible body and support for long lasting texture with strong hold and shine.
The So Pure Star Shaper cream is suitable for hair of all lengths. Work a small amount through damp or dry hair and style.
So Pure Texture Spray
So Pure Texture Spray – Frim hold hairspray enriched with organic essential oils and Argan oil. Use to sculpt and shape hair into desired style.
So Pure Earth Wax
So Pure Earth Wax creates chunky effects and leaves the hair easy to restyle. Hold: Medium.