Keratin Complex

Keratin Complex started back in 2006. Noticing the lack of alternatives to the traditional straighteners, Keratin Complex began working with leading chemists and hair care experts to create an innovative treatment that was both gentle and effective. The key was in the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect - all without breaking the bonds of the hair.

Keratin Complex launched its signature keratin Smoothing Therapy in 2007. This patented formula was soon joined by Express Blow Out. These keratin treatments took the beauty industry by storm, and consequently, solidified Keratin Complex’s position as the market leader in the smoothing category.

Keratin Complex's latest keratin smoothing treatment, Advanced Glycolic Smoothing System, launched in 2013, allowing Keratin Complex to offer customized smoothing solutions that meet the needs of every client and hair type, including an option for same-day smoothing and styling. The success of Smoothing Therapy led to the creation of a full, keratin-enhanced at-home products line that allows everyone to experience the benefits of keratin. These lines include our collection of keratin shampoos and conditioners as well as keratin-enhanced styling products - all formulated to maintain the results of Keratin Complex Smoothing Therapy treatments.

Keratin Complex's award-winning keratin Smoothing Therapy was recently recognized with a Behind the Chair Stylist Choice Award for the fifth year in a row. Keratin Complex is also a beauty editor favorite, appearing on the cover of The Colorist and Modern Salon, and in top publications including Allure, Fitness, Glamour, InStyle, InTouch, Marie Claire, People, Redbook, Self, and Seventeen.

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