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September 2004 -
Matrix Wins ALLURE's Seal of Approval
Just in time to go
back-to-school in style, Matrix earned a pair of
accolades from Beauty Expert ALLURE at the
magazine's annual Best of Beauty Breakfast. Held
Wednesday, September 8th, in Manhattan, the
ultra-competitive, prestigious event praised
Matrix Biolage Conditioning Balm with a Reader's
Choice Award for Best Conditioner, while
Matrix
Amplify Color XL Shampoo nabbed an Editor's
Choice Award for Best Shampoo for Fine Hair.
Matrix received additional attention as ALLURE
Editor-in-Chief Linda Wells praised
Matrix
Amplify Color XL Shampoo's standout formula
for passing her test while on vacation in Maine
recently. A true coup, such awards allow Matrix to
use ALLURE's famed "Best of" logo - hugely
recognized and respected by consumers - on all
winning products. Stay tuned as the honors for
Matrix continue to roll in...
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Matrix
Amplify Color
XL Shampoo
Matrix Amplify Color XL Shampoo is a unique volumizing
shampoo for color-treated hair, formulated to provide Xtra
volume, Xtra shine, Xtra long color wear! Matrix Amplify Color
XL Shampoo is especially formulated for volumizing. Good on all hair
types, with UV filters to protect color from fading or washing out.
Matrix Amplify Color XL Shampoo increases hair thickness and diameter with
every use. Safe on chemically treated hair. Medium to firm
control.
Matrix Amplify Color
XL Shampoo works in synergy with
Matrix Amplify Volumizing Conditioner
or
Matrix Amplify Instant Conditioner.
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13.5oz |
$15.00 |
$14.00 |
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33oz |
$22.00 |
$21.00 |
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33oz |
$22.00 |
$21.00 |
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Matrix
Amplify
Volumizing Shampoo
Matrix Amplify
Shampoo leaves hair looking and feeling thicker. A
weightless cleansing complex works beneath the surface of the
hair fiber to add fullness. Matrix Amplify Shampoo actually generates volume with
each use.
Especially formulated for volumizing. Good on
all hair types. Safe on chemically treated hair.
Thoroughly wet hair with warm water. Apply
Matrix Amplify
Volumizing Shampoo and work into a rich lather. Let Matrix
Amplify Shampoo remain on the hair for 60 seconds. This allows
time for the Amplify polymer to deposit under the opened hair
cuticle. Rinse well.
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13.5oz |
$15.00 |
$14.00 |
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33oz |
$22.00 |
$21.00 |
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33oz |
$22.00 |
$21.00 |
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Matrix
Amplify
Color XL
Conditioner
Matrix Amplify Color
XL Conditioner
- Color-safe conditioner provides weightless conditioning for
maximum volume and extra shine. Condition as it thickens without the
weighdown. Can be used as a system with Matrix Amplify Color XL
Shampoo. Contains the latest Thixel Technology.
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13.5oz |
$15.00 |
$14.00 |
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33oz |
$26.00 |
$25.00 |
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Matrix
Amplify
Volumizing
Conditioner
Matrix Amplify Conditioner
- Provides weightless conditioning that hydrates and
protects hair's strength while it gives hair more volume and
thickness. Hair is manageable and shinier. Matrix Amplify
Conditioner is especially formulated for volumizing. Good on all hair
types. Safe on chemically treated hair.
After using
Matrix Amplify
Volumizing Shampoo, follow with Matrix Amplify Conditioner.
Leave in 1-3 minutes and rinse.
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13.5oz |
$15.00 |
$14.00 |
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33oz |
$26.00 |
$25.00 |
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33oz |
$26.00 |
$25.00 |
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Matrix
Amplify
Foam
Volumizer
Matrix Amplify Foam Volumizer
- Delivers full-bodied lift and support to give fine, limp strands
the look and feel of naturally thick hair. Weightless foam adds
conditioning shine for long-lasting volume with a touchable feel.
Hold Factor: Medium Hold
Professional Stylist
Tip: You can use Matrix Amplify Foam Volumizer on wet or dry hair.
Apply Matrix Amplify Foam Volumizer evenly through hair for maximum
volume and style as usual. Amplify Foam Volumizer provides medium to
firm support with long-lasting memory hold.
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Matrix
Amplify Full Body Texturizer - NEW!
Formerly Matrix
Amplify Spray Gel
Matrix Amplify
Full Body Texturizer
- Adds density and grip for double dimensions ov volume and
texture. Fortified with ceramide to help strengthen and rebuild
fine, limp hair. Lasting hold keeps volume going at full
strength.
Hold Matrix Amplify
Full Body Texturizer 8-10 inches away and apply evenly to
towel-dried hair from roots to ends. Scrunch and air dry for
maximum volume.
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Matrix
Amplify
Hair
Spray
Matrix Amplify
Hair Spray - Ultra-fine mist delivers strong, flexible hold.
Hair is left static-free, shiny and manageable. Humidity
resistant. Hold Factor: Flexible Hold.
Matrix Amplify
Hair Spray Professional Stylist Tip: For added body, volume and
texture: On dry hair, lightly mist and finger rake hair until
dry. Style as desired. For finished looks: On dry hair, lightly
mist all over. Let dry naturally. For extra shine and hold,
respray after 1 minute.
Celebrity Stylist
Scoop: EXTREME MAKEOVER: HOME EDITION stylist Michelle Spieler
says “Matrix Amplify
Hair Spray is a great hairspray for teasing because it’s so
light and never sticky. I recommend these products to everyone I
encounter. Thanks Matrix!"
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Matrix
Amplify
Root
Lifter
Matrix Amplify Root Lifter is especially developed to build body and thickness
where hair needs it most-the roots. A directional
"snozzle" applicator provides optimal lift with a
weightless, humidity-resistant formula. Matrix Amplify Root
Lifter is especially formulated for volumizing. Good on all hair
types. Safe on chemically treated hair. Firm
control.
Professional
Stylist Tip: To apply, Direct snozzle applicator close to the
scalp. Apply Matrix Amplify Root Lifter to areas where you need
lift most. Gently massage on to root and scalp. Blow dry, set,
or dry naturally.
Celebrity Stylist Scoop: One of The O.C.'s talented stylists
uses Matrix Amplify Root Lifter on Benjamin McKenzie and "loves
the effect it has on his hair." This product is also used on the
show's Kelly Rowan.
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Matrix
Amplify
Thick Boost
Gel
Matrix Amplify
Thick Boost Gel - Expands hair’s volume with an airy-lite
fullness. Workable gel infuses fine, limp hair with lasting
lift, body and shine while leaving it clean and flake-free.
Hold Factor: Workable Firm Hold
Professional Stylist Tip: First shampoo and condition with
the Amplify System. Squeeze a small amount of Matrix Amplify
Thick Boost Gel
into your palm. Rub your hands together to distribute it
well into both palms. Starting at the scalp area, apply
Matrix Amplify Thick Boost Gel evenly to clean, damp hair. Comb through for even
distribution. Your hair is now ready for blow drying or
setting.
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Matrix
Amplify Thick Lift Liquid Volumizer
Matrix Amplify
Thick Lift Liquid Volumizer - Leave-in densifying treatment
creates ultra thickness, volume and shine without weighing
down the hair. Ceramide and soy protein complex helps
strengthen and repair fine, limp hair leaving it thicker and
healthier looking.
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